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If you’re going to work as a PPC consultant or a freelancer (or if you are on the hiring side), you’re probably going to need a contract.

Contracts help both parties understand the terms of your agreement, payment milestones, and protections for both parties.

As you can imagine, we get a lot of questions about what type of language belongs in a PPC contract. While we can not provide you with exact legal advice, I would like to share some insights I’ve gained over the years as a PPC freelancer and consultant.

(Read full article – https://goo.gl/g1nrVP)

Sing up for FREE AdWords Mini-Course – https://goo.gl/9hXnSP

So, today, we are going to work through some do’s, and some don’ts for PPC contracts

We can only discuss general guidelines for contracts. But these guidelines will you help understand how to proceed before signing a contract. And they will help clarify what kinds of language should and shouldn’t go into a PPC service contract.

LEGAL DISCLAIMER
This presentation contains general information only and Jeffalytics is not, by means of this presentation, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services.

This presentation is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor.

Jeffalytics shall not be responsible for any loss sustained by any person who relies on this presentation.

Now that our disclaimer is out of the way, let’s talk about PPC contracts.

Contracts help establish:
What work will be delivered, on what terms, and in what time frame.

Contracts also protect your interests
New business engagements are often motivated by optimism and excitement. But what happens when things go wrong? Contacts exist to protect your interest when your business arrangements don’t work out.

Contract Pre-Steps
It’s much easier to work through the contract process if you already have a verbal agreement in place. This is especially true in the PPC world where clients often have big hopes for all the new sales you’re going to bring them.

You want to work to educate your prospective partners about your PPC management process. And you want to establish fair expectations before you agree to anything in writing.

Let’s look at some pre-steps you can take to get the contract process off to a good start.

PPC Contract Pre-step #1
Be clear about your expectations up front.

You need to clearly establish what your clients are trying to achieve. Then determine if those expectations are reasonable. Given your resources, can you meet your client’s expectations in a time frame that’s profitable for your business.

Study your clients business and market using competitive intelligence tools. Try to determine what type of results would be reasonable given your experience.

Look for these two red flags in your pre-contract meetings:
1) Clients that expect you transform their business
2) And clients that can’t articulate their needs

Both of these types of clients have a habit of being unhappy down the road. Dissatisfied clients can be very hard to collect from.

PPC Contract Pre-step #2
Establish a verbal agreement before you write up the contract.

Work to get a verbal agreement in place before you submit a written contract. And verbalize that you understand the client’s targets.

Here’s an example of verbalizing fees and expectations:
Your fee for managing AdWords campaigns is $2,000/month. The client wants to spend $10,000 a month on ads, and they hope to achieve 100 conversions.

If the verbal terms are favorable for both parties, you can move on to the next step.

Now, let’s talk about what should and shouldn’t go into a PPC contract.

(Read full article – https://goo.gl/g1nrVP)

John shares why you should manage lead generation campaigns beyond Google Ads. He also reveals how he increased a client’s ROAS without focusing on the cost per lead (CPL).

In the second part of The Proven Techniques to Turn Leads Into Customers series, John shares:
– Why you shouldn’t focus on your cost per lead
– The other factors you should investigate to scale lead generation campaigns
– What to do after you get those qualified leads and how to get more of those leads
– and so much more!

If you haven’t watched Part 1, you can watch it here: https://youtu.be/G18ZAUbqUfo

PS: This video is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. ������

0:00 Intro
0:23 PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 2
5:00 Why PPC agencies should have access to the client’s CRM tool
7:59 Work with the best Google Ads agency on the planet

Related resources:
�� Google Ads POWER HOUR: The Importance of a CRM Tool for Lead Generation https://www.youtube.com/live/XUhmYltBVPM?feature=share
FREE Download: How to Run a Lead Generation Campaign in YouTube Using Google Ads https://sol8.com/download-how-to-run-a-lead-generation-in-youtube/
Google Ads for Lead Generation: The Ultimate Guide https://sol8.com/download-google-ads-for-lead-generation-the-ultimate-guide/
�� Prerequisites for Successful Lead Generation Campaigns: https://youtu.be/JIgXw5hdGgU

Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.
Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. ������

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you’ll get exclusive access to additional perks such as Live Q &A member chat.
Join this channel to get access to perks:
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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

������ The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
https://youtu.be/_mOv9_qrtpg
https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here’s the link to all our PMax guide videos:
https://youtube.com/playlist?list=PLpSgV5gCkUviyl7qG5UTCySebihr5ciAG

�� Have an ad budget that’s less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. ��

�� Job Opportunities at Solutions 8 – Client Managers, Google Ads Specialists, and Strategists:
https://youtu.be/9TziUBrF_hs
Apply here: https://sol8.com/apply/

�� Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
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Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
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Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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