5 PPC Advertising Lessons From A B2B Growth Marketer

5 PPC Advertising Lessons From A B2B Growth Marketer

Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product.

Scale Your SaaS Company With Growth Marketing

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We help businesses build growth systems that bring in revenue and give you the bandwidth to focus on all the other important stuff.

We’re not just marketers, we’re growth marketers. That means everything we do revolves around growing businesses in a sustainable, profitable way. From Facebook ads to PPC, SEO, email marketing, conversion rate optimization, and everything in between, we’ll pretty much test any strategy to achieve growth.

Our fully remote team consists of results-driven people who are obsessed with helping businesses reach their full potential.

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What is Growth Marketing? How to become a Growth Marketer

To explain what is required from a growth marketer, we need to start with what growth marketing isn’t. Then go through the exciting concepts and mindset that need to be adopted to become a growth marketer.

In this video, Growth Marketing Trainer Alain tells you what a Growth Marketer is not and then what a Growth Marketer is so that you can begin to adopt this role’s innovative way of thinking in your work.

And unlock growth like a growth marketer. Plus, there will be plenty of tips and tools to take away and use as always.


Resources mentioned in the Video: https://hubs.la/H0YR1rM0



1) Just Social Media Marketing

It is essential for a growth marketer to have some sort of knowledge in different fields of online marketing, including social media marketing! But that is not all it is about.

2) Trying Stuff Out

To become a growth marketer, you need to rely on a structured way of thinking and executing.

3) A Magic Wand

Some of us might have a certain image of a growth hacker, you know that person who will find that quick and smart perfect solution to the problem in no time? Well, we can safely tell you that this is not the case.


1) Growth Marketers are T-Shaped

Simply put, one of the requirements to become a growth marketer is to be an expert in one or two fields

But it would also be very “nice to have” a decent knowledge of how every other field works. And if you draw that out, it looks like a T. Hence the T-shape name.

2) Growth Marketers Are Always Up-To-Date:

With all the things that are going on in the digital age nowadays, it can become a challenging task to stay in the know. Yet, by knowing what’s going on in the digital world, you’ll know the important skills that you’re going to need to improve.

3) Growth Marketers Are Experienced

We are definitely not saying that you need 5-10, or 20 years of work experience to become a growth marketer. If you ask us what “Experience” is, we’ll tell you that it’s executing something (usually a project) and then learning from it, so you can execute better next time.

Popular Concepts Used by Growth Marketers:

1) Experimenting:

Experiments are a vital part of growth in almost every area of life. They keep us honest, help us learn faster, and push us to improve our abilities.

2) Personas / The Pirate Funnel / JTBD / GROWS

No matter how experienced we get in Growth Marketing, the fundamentals are something that we’ll always refer back to.

3) Stakeholder Alignment

Every member in the growth team has their own tasks to do for sure, but it’s really important that the whole team and company are aligned.

The Growth Marketer Mindset:

1) It’s all about Data.
2) Test Fast �� Fix Later!
3) Embrace the Fails (Always be Learning)

That’s it! We hope this video will give you a clearer view on what is expected from a growth marketer.

If you enjoyed it, make sure to hit the LIKE button and subscribe for more of the same!


Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free.

For more info and to apply → https://grow.ac/STAP-YouTube

Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe
→ Digital Marketing Certificate
→ Growth Marketing Certificate
→ Growth Strategies Certificate (Live)
→ Conversion Rate Optimisation
→ Data Fundamentals Certificate
→ Business Analytics Certificate
→ Data Visualisation & Storytelling Certificate
→ Digital Leadership Certificate
→ Project Management Certificate
→ Crypto & Web3 Foundations Certificate
→ Design Thinking Certificate

Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities.
→ https://grow.ac/train-my-team

Check out our blog for articles, reports, resources and webinars.
→ https://grow.ac/growthtribe-blog

You can also follow us on Social Media here for even more learning materials:
LinkedIn: https://www.linkedin.com/school/growth-tribe/
Instagram: https://www.instagram.com/growthtribe/
Facebook: https://www.facebook.com/GrowthTribeIO
Twitter: https://twitter.com/GrowthTribe

Video URL: https://youtu.be/MKO_CjDZDUQ

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